The digital billboards advertising market currently rakes in over $38 billion annually, making it one of the fastest growing industries in the world. Experts have predicted that before the end of the year 2020, the industry could have a yearly revenue of over $46.4 billion. Pretty interesting right?
Although being one of the fastest growing markets, the digital billboards advertising marketing which is otherwise referred to as the “Digital-out-of-home” (DOOH) market has been faced with certain problems. With these problems solved, the industry could rake in over $100 billion yearly and that would be a 100% increase in its current annual revenue.
A few of these problems that plaque this industry are
- Fraudulent activities
- The cost of creating and uploading adverts
- Too many intermediaries or middlemen
- Delays in posting adverts
- Being inaccessible to small investors
A solution to these problems have been developed and it is the Bidooh Platform. This platform has been described as an end to end digital billboards advertising solution that makes advertising easy and accessible for all. With this platform, all ad creators will be able to create and upload their ads in less than ten minutes.
One of the interesting features of Bidooh is that it seeks to create a level playground for small and medium scale investors. These investors have often times being denied access to screens, but with these platform, they are able to easily create and upload their ads. As an added feature, Bidooh eliminates the need for middlemen, thus, reducing the cost of creating and uploading ads.
The Bidooh platform has been
designed in a way that all ads created get to the right audience at the right time.
How The Platform Works
First, ad creators will have to create an advert, select a location, set a budget, then upload to the system. The created advert will have to pass through a lightning fast system that has been developed by the platform. This system will access the ad and have it uploaded to the right screen in seconds
The Bidooh Tokens
The Bidooh token run the platform and will grant all industry players the opportunity to make use of the platform. With these tokens, all on the network will be able to
- Access the platform
- Earn rewards for holding the tokens
- Engage and interact with others on the platform
With this platform already live, the digital billboards advertising industry is about to change for the better. This is the first blockchain based project to focus on digital billboards advertising.
This platform is an example of the fact that the blockchain technology can be used to impact numerous industries positively.
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